Web design encompasses the art, technology and process involved in creating websites. It is an evolving process which often presents its own set of unique challenges.

Start with a wireframe – this will enable you to brainstorm and test out your ideas early.

Use a straightforward layout. Cluttering pages with images, colors and fonts will distract users from understanding your message.


Web design is the process of planning and organizing content online in order to make it available to users. Website designing forms the cornerstone of any online business and has become one of the most essential aspects of an internet presence. Web designers must consider both aesthetic and functional factors when developing an effective website.

Website design basics center around creating an interface that is user-friendly and accessible to all audiences, with the objective being to attract traffic and convert it to customers through simple pages, working links and relevant and entertaining content. A website should meet customer expectations through user-friendly pages that meet those criteria.

According to WebDeveloperLondon.com, website design fundamentals also involve creating an appropriate hierarchy of information on a page, which is integral to user satisfaction as it helps them locate what they’re searching for quickly and efficiently. A well-organized layout may help this happen quickly – for instance by using grid systems or separate sections dedicated to different forms of content – while considering viewing patterns, visual hierarchy, color schemes and messaging techniques can all aid this goal.

Establishing the appropriate balance between text and images is another element of web design that must be carefully considered. Websites dominated by images can become visually overwhelming for visitors and may prevent them from reading the site content; this can increase navigation rates and bounce rates, so it is vitally important that designers strike an ideal balance between text and image usage.

Design Elements

Design elements in art and design serve as building blocks to form visual pieces, and are key components in any visual project. Understanding these components will allow you to craft an eye-catching website with unique elements that stand out from its peers.

Color is one of the key elements in any piece of design as it conveys emotion or mood. Understanding color theory will give your designs a professional aesthetic.

Lines are another essential aspect of web design and can take many forms – be they smooth or rough, continuous or broken, thick or thin. Lines guide our eye towards focal points while simultaneously communicating how much space there is within a piece – for instance strong leading lines under someone’s name can make their name stand out in a sea of text.

Shapes are an integral component of visual design and may include square, circle and triangle forms. Shapes convey an impression of stability or harmony and are commonly seen on buttons or call to action icons. Texture also plays a significant role in web design – from rough textures that give a three dimensional feel, through smooth surfaces with depth perception capabilities, to bumpy effects giving websites their unique identity.

Understanding your end users is an integral aspect of web design and will enable you to design a site tailored specifically for their needs. Conducting user research and developing personas will also allow you to gain a better understanding of their goals and pain points so as to deliver an enjoyable user experience on your website.


Typography is an integral component of design, and plays an instrumental role in setting the atmosphere and mood for products. Typography can define a brand or product’s personality while invoking certain emotions like warmth, friendliness or boldness within users. Furthermore, typography helps establish clear hierarchy by prioritizing information using font sizes, styles and weights.

An aesthetic website can be enhanced further through the use of different fonts, glyphs (characters), and spacing options. This may include decorative fonts which add visual interest but should only be used sparingly to avoid overburdening the interface.

Typography plays an integral part in making websites feel professional and inviting for their users. Typography also serves an essential function in developing brand recognition and trust between brands and people.

One of the key aspects of typography is legibility and readability, defined as the clarity with which users can discern individual letters, words, and sentences within a text. To achieve this goal, text must be clear, concise and consistent in its use of uppercase and lowercase letters with sufficient spacing between letters and words for optimal readability. Moreover, fonts should be audience appropriate (e.g. readable by those with visual impairments and dyslexia), accessible (i.e. offering alternative font sizes to accommodate accessibility needs), medium appropriate (what works in print may not translate well to web).

Contrast is another essential aspect of typography. To achieve it, this can be achieved through pairing different fonts together or employing various sizes and styles; adding contrast through color; for instance black text on white backgrounds has long been seen as an eye-catching combination.


Originality refers to being something novel or different than what has come before, distinguishing something exciting and innovative from something bland and mundane. Originality plays an essential role in design as something novel or unexpected is what sets an object apart from those already seen or done before it.

Most designers strive for it; but is this even feasible?

Originality has become a highly esteemed quality in our culture, as seen through revered figures like Einstein who are celebrated for their groundbreaking discoveries, inventors, entrepreneurs, and artists who break conventional boundaries to produce art that stands apart from anything anyone has seen before. Originality has even made its way into law; many countries require works protected under copyright legislation to meet a minimum degree of originality before copyright protection can take effect.

Originality may not always be beneficial to designers, as it can distract from what should be their main priority: providing effective solutions for clients. If designers focus solely on originality they risk producing designs which are ineffective as well as confusing for users.

An unconventional website could confuse visitors and make it harder for them to locate what they need, while an outdated one can ruin user experiences and damage business. Therefore, it’s crucial that you check and update your content frequently to keep it fresh and relevant to visitors – such as adding visual content, working on SEO strategies or improving performance of the site.

Site Structure

Site structure refers to how web pages are organized and linked together for easy navigation by visitors, while also impacting how search engines recognize your site. A well-organized structure helps visitors locate what they’re searching for on your website, leading to higher conversions and lower bounce rates.

To build your site hierarchy, start by identifying its main categories and subcategories using mind mapping software such as Mindmup or XMind. Next, begin building out its hierarchy by adding sub-categories and pages under each of those. A hierarchical structure makes your website easy for users to navigate while helping search engine algorithms understand each page better.

Sequential site structures are beneficial to websites that require visitors to navigate a series of pages or categories in order to locate what they need, such as a checkout process or helping find sign up forms. They can also be employed on blogs with tag systems in place which group similar content together; Grammarly uses such categories as “how-to” and “product” on their blog to assist readers in quickly finding information they are searching for.

Matrix models of website architecture offer another approach, using non-linear navigation that encourages visitors to freely explore. While these sites can be challenging to manage and navigate for larger sites using this architecture type, it is crucial that care be taken when planning its structure from its inception in order to avoid changes later on.